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Turn More Inquiries Into Booked Appointments

Momentum installs and manages a custom lead conversion system that captures inquiries, follows up automatically, tracks calls, and helps businesses book more appointments.

Website, CRM, automated follow-up, appointment booking, call tracking, call recording, and optional paid advertising, managed in one place.

Lead Conversion System

One connected system

Running
  1. Website or Ad
  2. Lead Capture
  3. Custom CRM
  4. Follow-Up and Call Tracking
  5. Booked Appointment

One connected system

  1. Website
  2. Custom CRM
  3. Automations
  4. Call Tracking
  5. Optional Ads

The system

The Momentum Lead Conversion System

Momentum Marketing installs and manages a custom lead conversion system that helps businesses turn inquiries and paid traffic into booked appointments.

We do not sell websites, software, or advertising as disconnected services. We provide one managed system that captures leads, organizes them, follows up automatically, tracks calls, and helps businesses convert more inquiries into appointments.

The Momentum Lead Conversion System includes:

  • Conversion-focused website or landing page
  • Custom CRM and lead management platform
  • Lead pipeline and status tracking
  • Forms and appointment calendars
  • Automated SMS and email follow-up
  • Missed-call text-back
  • Appointment reminders
  • Website hosting and maintenance
  • Call tracking and recording
  • Centralized records of calls, texts, emails, and appointments
  • Optional paid advertising management

Call tracking and recording

Know What Happens After the Lead Comes In

Track calls, review conversations where legally permitted, identify missed opportunities, improve follow-up, and give your team better visibility into what is happening between the first inquiry and the booked appointment.

Call recording and tracking must be configured and used in accordance with applicable consent, disclosure, privacy, and business requirements.

Paid advertising

First Fix the Leak. Then Add Traffic.

More traffic does not fix a broken follow-up process. We first install the system that captures, organizes, and follows up with every inquiry. Once the foundation is working, paid advertising can be added to increase lead volume.

  1. Step 1

    Fix the leak

    Capture, organize, and follow up with every inquiry.

  2. Step 2

    Add traffic

    Optional paid advertising to increase lead volume.

  3. The result

    More revenue

    More of your inquiries become booked appointments.

Case studies

We Test These Systems in Real Businesses

See the strategies, actions, and measurable results behind the work.

  • Metrics pending

    Med spa · Waco, TX · Owned and operated by our founder

    Next Level Aesthetics

    Starting situation
    [Starting situation: how leads came in and where they were being lost before the system was installed.]
    What Momentum changed
    Built and improved the lead-generation and follow-up process.
    Time period
    [Time period]

    Measurable result

    Result: [Specific metric] over [time period].

    View Case Study
  • Sample

    HVAC · Sample

    [HVAC Company]

    Starting situation
    After-hours calls went to voicemail and web form inquiries sat in an inbox until someone checked it.
    What Momentum changed
    Added missed-call text-back, routed every form and call into one CRM pipeline, and set up SMS and email follow-up.
    Time period
    [Time period]

    Measurable result

    Result: [Specific metric] over [time period].

    View Case Study
  • Sample

    Dental · Sample

    [Dental Office]

    Starting situation
    New-patient requests came from the website, phone, and social media, and follow-up depended on whoever was at the front desk.
    What Momentum changed
    Connected the appointment request form to a CRM pipeline with front-desk notifications and automated appointment reminders.
    Time period
    [Time period]

    Measurable result

    Result: [Specific metric] over [time period].

    View Case Study

Pricing

Simple Pricing. One Connected System.

Implementation

$2,000one time

Includes

  • Website or landing page
  • Custom CRM setup
  • Lead Pipeline Configuration
  • Forms and calendar
  • Core automations
  • Missed-call text-back
  • Appointment reminders
  • Call tracking setup
  • Initial launch testing

Platform Management

$500per month

Keep your lead conversion system running smoothly.

Includes

  • Custom CRM access
  • Website hosting
  • Website maintenance
  • Automation monitoring
  • Pipeline maintenance
  • Basic troubleshooting
  • Simple website changes
  • Monthly system check
  • Call tracking and recording system
  • Basic reporting

Paid Advertising Management

Starting at

$1,500per month

Increase lead volume through managed advertising on Meta and Google.

Includes

  • Paid advertising management
  • Campaign setup and monitoring
  • Budget management
  • Campaign optimization
  • Lead-quality review
  • Performance reporting
  • Management across Meta and Google where appropriate for the business

Pricing summary

Initial investment
$2,000 one-time implementation
Ongoing platform management
$500 per month
Paid advertising management
Starting at an additional $1,500 per month

Typical starting total

$500

per month for platform management

Starting at

$1,500

per month for paid advertising management

= Total

$2,000/mo

typical starting total

Typical starting total: $2,000 per month for platform management and paid advertising management, excluding advertising spend and usage fees.

Advertising spend: Advertising spend is separate and paid directly by the client to the advertising platform.

Usage fees: Usage fees are also separate and may include messaging, email, phone minutes, phone numbers, call recording, AI features, or other consumption-based services.

Simple website changes: Simple website changes include text edits, image swaps, button or link changes, minor layout adjustments, contact information updates, and offer or business-hour updates. Major redesigns and extensive development are quoted separately.

Paid advertising: Paid advertising management starts at $1,500 per month. Final pricing depends on advertising budget, campaign complexity, and the level of management required. All images, videos, or other media must be provided by the client.

Timeline

From review to launch.

  1. 01Step 1

    Review and Setup

    • Review your business and offer
    • Review your existing website and lead process
    • Build your CRM pipeline
    • Configure forms, calendar, and lead tracking
    • Create follow-up workflows
    • Plan website or landing page updates
  2. 02Step 2

    Launch and Testing

    • Complete the website or landing page
    • Connect forms and booking tools
    • Set up call tracking and business phone numbers
    • Test notifications, automations, and missed-call text-back
    • Run initial launch testing
    • Review the final system with you
  3. 03Ongoing

    Platform Management

    • Monitor automations and the pipeline
    • Maintain the website and forms
    • Make simple website changes
    • Run a monthly system check
    • Provide basic reporting

Clear expectations

Who does what.

Client responsibilities

The client is responsible for:

  • Providing accurate business information
  • Providing website content, images, offers, and access
  • Responding to leads promptly
  • Conducting sales calls and appointments
  • Fulfilling the service
  • Paying advertising platforms directly
  • Providing required legal business information for messaging registration
  • Approving campaigns and website changes in a timely manner

Marketing creates opportunities. The client's response speed and sales process determine how many opportunities become customers.

What is not included

  • Guaranteed lead volume
  • Guaranteed revenue
  • Calling leads on the client's behalf
  • Sales or appointment-setting staff
  • Advertising spend
  • Usage fees
  • Unlimited website revisions
  • Unlimited content creation
  • Major redesigns outside the agreed scope
  • Custom software development
  • Financing advertising spend
  • Legal or compliance advice

SMS and messaging: SMS and automated messaging require appropriate consent, opt-out handling, and carrier registration where applicable. Messaging functionality may be delayed until the required client information and approvals are complete.

FAQ

Questions, answered.

What counts as a simple website change?

Simple changes include text edits, image swaps, button or link changes, minor layout adjustments, contact information updates, and offer, service, or business-hour updates.

Major redesigns, new websites, new funnels, custom integrations, complex automations, and extensive development are quoted separately.

Are usage fees included?

No. Usage-based costs are separate from the monthly management fees. These may include SMS, email, phone minutes, phone numbers, call recording, AI features, and other consumption-based services.

Do you guarantee leads or revenue?

No. We provide the system, management, follow-up infrastructure, and advertising services designed to improve lead conversion. Results depend on factors including the market, offer, budget, sales process, lead quality, and client fulfillment.

How quickly can the system be launched?

Launch timing depends on how quickly the client provides the required business information, access, branding assets, offers, tracking details, and approvals.

Find Out Where Your Leads Are Leaking

If your website, follow-up, and booking process are not working as one system, you are probably losing opportunities you already paid to generate.

Let's identify the leaks and show you what should be fixed first.

Book Your System Review

Momentum Marketing works with businesses that have the capacity and willingness to respond to new opportunities.