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The Lead Conversion System

Turn more leads into booked appointments.

Most businesses do not need more disconnected marketing services. They need one system that captures leads, follows up automatically, and helps turn inquiries into booked appointments.

Book a strategy call Choose your level
  • ✓One connected system
  • ✓You pay ad platforms directly
  • ✓Launch in two weeks

One connected process

  1. Website
  2. CRM
  3. Automations
  4. Tracking
  5. Advertising

The system

One system instead of disconnected vendors.

The Lead Conversion System combines your website, CRM, automations, tracking, and advertising into one connected process.

You pay advertising platforms directly. We build and manage everything else.

01

Website

A mobile-first, conversion-focused website with clear calls to action, built for speed.

02

CRM

A private CRM with your lead pipeline, contact records, calendar and appointment tracking.

03

Automations

Missed-call text-back, new-lead SMS and email follow-up, reminders and review requests.

04

Tracking

Lead source and booking tracking, so you can see where appointments actually come from.

05

Advertising

Google Ads or Meta Ads campaigns, launched, monitored and optimized every week.

Who this is for

Built for established local service businesses.

Our founder owns and operates a med spa, so we know what it takes to fill an appointment book. This system is designed for businesses that are ready to grow.

A good fit if you:

  • Have a proven service or offer
  • Can handle additional customers
  • Have someone available to respond to leads
  • Want more booked appointments
  • Can invest at least $1,500 per month in advertising
  • Need a complete system instead of disconnected vendors

This is not for businesses looking for guaranteed lead volume, overnight results, or someone to replace their sales team.

Investment

Choose your level.

Start with the level that matches your current needs. Build the foundation first, prove one channel, then expand when the data and capacity justify it.

Level 1

Conversion Foundation

For businesses that already have traffic or manage their own ads

$497per month

+ $2,500 setup

  • Conversion-focused websiteMobile-first home, services, about, and contact or booking pages
  • CRM and lead capturePrivate CRM, lead pipeline, calendar, and lead source tracking
  • Follow-up automationMissed-call text-back, SMS and email follow-up, reminders, review requests
  • Ongoing managementPage updates, monitoring, maintenance, and light SEO refreshes

Best for: Businesses that already generate traffic or run their own advertising but need a stronger website, better follow-up, and cleaner lead tracking.

Book a strategy call
★ Recommended

Level 2

Lead Conversion System

Our recommended option

$1,497per month

+ $3,500 setup

Everything in Conversion Foundation, plus:

  • One advertising channelGoogle Ads or Meta Ads: setup, launch, conversion tracking, weekly optimization
  • One funnel or landing page
  • One creative or content update per month
  • Monthly performance report
  • Full-system alignmentWebsite, advertising, CRM, and follow-up connected

Best for: Businesses that want one accountable partner managing the system from first click to booked appointment.

Based on your goals, capacity, and current marketing, this is the option we will typically recommend.

Get started

Level 3

Multi-Channel Growth System

For businesses ready to expand after proving one channel

$2,497per month

+ $5,000 setup

Everything in Lead Conversion System, plus:

  • Two active advertising channels
  • Additional campaign management
  • Additional funnel or landing page
  • Additional creative testing
  • Cross-channel performance tracking
  • Expanded monthly strategy review
  • Additional optimization based on available data

Best for: Businesses that have a proven offer, reliable fulfillment capacity, and enough budget to support multiple channels.

This option is normally introduced after the first advertising channel is producing reliable data. Expanding too early creates complexity before the core system is proven.

Book a strategy call

Three-month minimum, then month-to-month. Setup payment required before work begins. Advertising spend is separate and paid directly to the platform.

What's included

Everything in the system, line by line.

All levels

Conversion-Focused Website

  • Mobile-first website
  • Home page
  • Services page
  • About page
  • Contact or booking page
  • Optional gallery or offer page
  • Clear calls to action
  • Basic on-page SEO
  • Website speed and conversion structure
All levels

CRM and Lead Capture

  • Private CRM setup
  • Lead pipeline
  • Contact records
  • Appointment tracking
  • Calendar integration
  • Lead source tracking
  • Website form connection
All levels

Follow-Up Automation

  • Missed-call text-back
  • New-lead SMS follow-up
  • Email follow-up
  • Appointment reminders
  • Review request automation
All levels

Ongoing Management

  • Website and page updates
  • Form and booking monitoring
  • CRM and automation maintenance
  • Uptime and security monitoring
  • Light SEO and content refreshes
Lead Conversion System and up

One Advertising Channel

  • Google Ads for high-intent local service businesses
  • Meta Ads for appointment-based businesses and visual offers
  • Campaign setup and launch
  • Conversion tracking
  • Weekly campaign monitoring and optimization
  • One funnel or landing page
  • One creative or content update per month
  • Monthly performance report
Lead Conversion System and up

Full-System Alignment

  • Website connected to advertising
  • Advertising connected to the CRM
  • CRM connected to automated follow-up
  • Lead source and booking tracking
  • Recommendations based on campaign data
Multi-Channel Growth System

Multi-Channel Growth

  • Two active advertising channels
  • Additional campaign management
  • Additional funnel or landing page
  • Additional creative testing
  • Cross-channel performance tracking
  • Expanded monthly strategy review
  • Additional optimization based on available data

Implementation timeline

Built in one week. Launched in the next.

  1. 01Week 1

    Build

    • Review business, offer, and target customer
    • Plan website and funnel structure
    • Set up CRM pipeline
    • Configure tracking
    • Build follow-up automations
  2. 02Week 2

    Launch

    • Complete website or landing page
    • Test forms, booking links, and automations
    • Launch advertising campaign
    • Confirm conversion tracking
  3. 03Ongoing

    Manage & improve

    • Weekly campaign management
    • Lead system monitoring
    • Website and funnel updates
    • Monthly reporting
    • Performance-based recommendations

Clear expectations

The details, up front.

Advertising spend

Advertising spend is paid directly by you to the advertising platform.

Recommended minimum

$1,500/mo

per platform

Multi-channel

$3,000/mo

minimum total ad spend

Advertising results depend on the offer, market, budget, creative, sales process, and speed of lead response.

Commitment

  • Three-month minimum
  • Month-to-month afterward
  • Setup payment required before work begins
  • Advertising spend is separate

The three-month commitment gives enough time to build, launch, collect data, and optimize the system rather than judging performance after a few days.

What is not included

  • Advertising spend
  • Calling or closing leads on your behalf
  • Guaranteed lead volume
  • Guaranteed revenue
  • Sales staffing or appointment setters
  • Unlimited revisions
  • Ongoing custom software development
  • Major redesigns outside the agreed scope
  • Financing or managing your advertising budget

Your team is responsible for responding to leads, conducting sales calls, attending appointments, and fulfilling the service. Marketing creates opportunities. Your sales process turns those opportunities into customers.

Additional services

  • New offer page and advertising launch$2,000
  • New campaign using an existing page$600
  • Major redesign or new service sectionQuoted separately

The objective

Create a reliable system that turns attention into conversations, conversations into appointments, and appointments into customers.

Book a strategy call Compare levels

FAQ

Questions, answered.

Who is the Lead Conversion System for?

Established local service businesses that have a proven service or offer, can handle additional customers, have someone available to respond to leads, and can invest at least $1,500 per month in advertising. It is not for businesses looking for guaranteed lead volume, overnight results, or someone to replace their sales team.

Which level should we start with?

Start with the level that matches your current needs. Build the foundation first, prove one channel, then expand when the data and capacity justify it. Based on your goals, capacity, and current marketing, the Lead Conversion System is the option we will typically recommend.

Is advertising spend included?

No. Advertising spend is paid directly by you to the advertising platform. We recommend a minimum of $1,500 per month per platform, and multi-channel campaigns require at least $3,000 per month total ad spend.

Is there a contract or minimum term?

There is a three-month minimum, then it's month-to-month afterward. The setup payment is required before work begins, and advertising spend is separate. The three-month commitment gives enough time to build, launch, collect data, and optimize the system rather than judging performance after a few days.

How long does it take to launch?

Week 1 is the build: we review your business, offer, and target customer, plan the website and funnel, set up your CRM pipeline, configure tracking, and build your follow-up automations. In Week 2 we complete the website or landing page, test everything, launch your advertising campaign, and confirm conversion tracking.

Do you guarantee leads or revenue?

No. Advertising results depend on the offer, market, budget, creative, sales process, and speed of lead response. Our job is to build and manage a reliable system that turns attention into conversations, conversations into appointments, and appointments into customers.

Will you call or close leads for us?

No. Your team is responsible for responding to leads, conducting sales calls, attending appointments, and fulfilling the service. Marketing creates opportunities. Your sales process turns those opportunities into customers.

Can we start with two advertising channels?

The Multi-Channel Growth System is normally introduced after the first advertising channel is producing reliable data. Expanding too early creates complexity before the core system is proven.

What if we need a new page or campaign later?

A new offer page and advertising launch is $2,000. A new campaign using an existing page is $600. A major redesign or new service section is quoted separately.

Let's build momentum

Ready for more booked appointments?

Book a strategy call. We'll review your business, offer, and current marketing, and recommend the level that fits your goals and capacity.

  • A no-pressure conversation about your goals
  • A clear recommendation on where to start
  • Built in Week 1, launched in Week 2

No spam. We'll only use your info to contact you about your inquiry.